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Ecosystem

This ecosystem was built through practice, experience, and necessity. Rooted in PaletteArt™, it brings together artistic process, artist support, and cultural access.
Art, material, and place; connected through practice.

PaletteArt

At the Core: PaletteArt™

PaletteArt™ began in the studio, not as a concept, but as a practical response to excess. Surrounded by accumulated layers of dried acrylic paint from years of work, Lisa J. Levasseur found herself unwilling to discard the material. Instead, she began experimenting with it; cutting, layering, reshaping, and integrating it into paintings, sculptural surfaces, and functional forms.

What began as reuse evolved into a distinct visual language. PaletteArt™ embraces texture, physical history, and material memory; each work carries evidence of past gestures, colors, and processes layered into something new. The material itself becomes part of the narrative; visible, intentional, and integral to the work.

Over time, PaletteArt™ grew beyond technique. It became a way of thinking; about responsibility in the studio, about honoring materials, and about building creative systems that prioritize longevity over waste. This philosophy now informs not only Lisa's artwork, but the platforms she builds, the artists she supports, and the environments in which art is experienced.

PaletteArt™ by Lisa J. Levasseur
LJL Galleries

LJL Galleries

Supporting Artists Through Exhibitions, Representation and Creative Development

LJL Galleries emerged organically from Lisa J. Levasseur's studio and creative workspace. What began as a working environment gradually evolved into a gallery as space, curiosity, and community engagement naturally intersected.

Having navigated the international art world herself, Lisa understood the challenges artists face when building sustainable careers; the lack of guidance, the pressure to conform, and the difficulty of long-term growth. LJL Galleries was shaped in response to those realities. The gallery provides artists with thoughtful support, professional presentation, and space to develop without pressure to follow trends or produce at scale.

Located in Stony Plain, Alberta, LJL Galleries maintains a strong connection to its local community while engaging with a broader, international perspective. Through exhibitions, online programming, and artist development initiatives, the gallery reflects a commitment to mentorship, integrity, and meaningful professional growth.

LJL Galleries
Rocky Mountain Art Tour

Rocky Mountain Art Tour

Art Experienced Through Place

Rocky Mountain Art Tour (RMAT) grew from the belief that art is best discovered through experience. Designed as a self-guided journey, RMAT connects travelers with artists, galleries, studios, and creative spaces across Alberta and British Columbia, weaving cultural discovery directly into the landscape.

By combining art with travel, hospitality, and regional destinations, RMAT invites visitors to slow down and engage more deeply; to enter working studios, meet artists in their environments, and experience the creative and culinary voices that shape each region. Rather than a single destination, the tour functions as a network of encounters, each rooted in place and community.

RMAT reflects Lisa J. Levasseur's belief that meaningful art lives beyond gallery walls; it is encountered through movement, conversation, and the environments that inspire it.

Rocky Mountain Art Tour
Cultural Initiatives

INNhotels & Cultural Initiatives

Creative Stewardship Beyond the Gallery

When Lisa J. Levasseur assumed leadership of her family's hospitality business, she approached it with the same long-term perspective that guides her studio practice. By bringing the properties together under the INNhotels brand, she identified opportunities to integrate creativity, sustainability, and community into spaces people inhabit every day.

Through INNhotels and related cultural initiatives, art is embedded into hospitality environments not as decoration, but as experience. These initiatives support local artists, community partnerships, and responsible tourism, allowing creative work to exist naturally within shared spaces and everyday movement.

INNhotels & Cultural Initiatives
Why It Matters

Why an Ecosystem Matters

This ecosystem exists to support longevity. PaletteArt™ informs the values; LJL Galleries provides structure; Rocky Mountain Art Tour creates access; and hospitality initiatives offer scale and context. Together, these interconnected parts support artists, engage communities, and allow art to move fluidly between the studio, the gallery, and lived experience.

Ready to start your art journey?